With its widespread popularity, it’s hard for marketers to ignore the video marketing channel. But with such high popularity comes high competition. The channel is crowded with an endless library of video content, so how can you stand out?
It’s time to grow your channel’s subscribers through some strategic work. Here are 12 tips to grow your YouTube subscribers, fast!
#1: Clean Up Your YouTube Channel
Before we get into the good stuff, it is important to do some housekeeping. While you may think everything your business does is flawless, you are not Beyoncé, so your audience might not think so... I know, I know, it’s hard to swallow, but it’s important to step away from your self and into the shoes of an outsider from time to time.
Taking a hard look at your YouTube channel and re-evaluating what is on there will likely lead to the realization that a chunk of old content should be deleted—whether it is outdated, poorly produced, or just a flop of a video that should have never made it up there in the first place. If you have something of this nature tied to your brand, it’s going to immediately turn that lead off, and cause them to lose trust in your brand. Delete it and never look back!
This brings me to my next tip…
#2: Only Create and Post Highly Watchable Content
Yes, I know this tip might seem obvious, but YouTube is full of clutter, so it’s easy to feel like you can get away with posting sub-par content. Well, you can’t! The only way to really stand out from the pack and grow your subscriber base it to create the best of the best content in your space.
The key to accomplishing this is planning during pre-production. Here are a few ways you can do this better then your competition:
Do Your Research
Watch your competitors’ videos, as well as videos in industries outside of yours, and jot down notes of the most intriguing parts. Rather then copying what your competition is doing, find a more creative way to do it better. For example, if I was in the gum business (or any other business for that matter) I’d probably take a tip or two from my all time favorite YouTube commercial, The Story of Sarah and Juan. Check it out, and just try and tell me this didn’t make you cry.
Script ahead
You might think you can wing it on screen. Well, you can—but you shouldn’t. You need to plan out your script, do a table read, re-write it, table read, and re-write it again. This process improves your script to make it take on the story you’re trying to convey in the most powerful way. Businesses often underutilize the power of scripting, but mastering this art can take your videos to an entirely new level.
Purchase the right equipment for an in-house studio
What is the “right” equipment? And can you afford it? This answer to the latter question is yes! Shockingly enough, the camera isn’t your most important piece of equipment. Why? Well, nowadays the camera on your iPhone is close in quality to a much more expensive alternative.
If you are shooting in-house, the most important equipment to have is a simple background, studio lights, and a tripod. Yes, there are a few other things you might need depending on the video, like props and audio equipment, but nailing down some of the basics and creating a solid in-office studio will lead to better video creation.
Invest in YouTube Advertising
The time has come to take your wallet out. You didn’t think all of these tips would be free of charge, did you?
Take a deep breath, I’m not asking you to shell out too much cash, but putting some budget behind promoting your YouTube channel is a pretty full-proof way of increasing your subscription base. The internet is a crowded space, and money talks, so it’s important to invest some of your marketing budget behind your channel.
YouTube makes advertising your channel very customizable with a variety of ad formats, including:
Display ads
Overlay ads
Skippable and non-skippable video ads
Bumper ads
Sponsored cards
Similar to platforms like Facebook and Twitter, YouTube also allows for video targeting based on interest, demographics, and/or in-market audiences.
promoting videos on youtube
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